According to the Princeton Review’s 2011 edition, 64 percent of prospective students said “they would value having information about a college’s commitment to the environment.” Significantly, “23 percent said such information would ‘very much’ impact their decision to apply to or attend a school.” Increasingly, as you survey what you should feature to attract the best and the brightest students to your college, “sustainability” and a green image are becoming increasingly important. It’s why you feature your Gold-rated LEED building on your website, in your college materials, and on the student tours, and it’s why you like to see your students becoming increasingly active in reducing your school’s carbon footprint.
At the same time, you may be aware that your college is not doing as well as it should on the College Sustainability Report Card, or on other green ratings that students check before deciding where to apply. So how do prospective students perceive your college and its environmental reputation?
GreenerU can help you and your school take the most cost-effective and impactful steps to boost sustainability and reduce carbon emissions. And we can assist you in communicating your green message to student applicants, not only in your materials, but on your website and in your student tours. Sustainability is not a passing fad. Your prospective students know that. We can help you speak confidently to your school’s future students.